TikTok is introducing a new feature that allows them to lessen the volume of AI-made videos appearing in their streams. This initiative comes as the company announced that it presently contains in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread launch. This advancement aligns with a rise in content created by AI, spurred by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A considerable share of this material is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is often absurd or surreal.
Our research shows that a lot of users appreciate content made with AI tools, including AI artwork to educational videos, and we want to provide users the ability to increase or decrease of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
The service shared that there are now 1.3 billion videos on its service tagged as artificially created. In total, more than 100 million media items are added to the platform each day, making clips made by AI a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be able to decrease or raise the level of artificial media they watch by opening the topic control feature in the application and picking “AI-generated content”. Additional categories that are already be controlled under the tool encompass politics, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines oblige users to identify “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the app will henceforth apply an AI-generated tag to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This measure is intended to deter users from seeking to circumvent the tagging system.
Responsible AI Funding
TikTok is also establishing a $2 million educational fund for experts and organizations to develop educational content about responsible artificial intelligence. This project will support non-profit groups specializing in educating coding and technology.
Content Safety Approach
TikTok has defended its content review process, during debate over plans to cut jobs for numerous review team members in Britain. TikTok is set to eliminate hundreds of positions in its trust and safety department in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most distressing content before it gets reviewed by humans. TikTok reported a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
